Sportsbet gets tactical around election news

Robin Hicks

January 31, 2013 1:40

Online betting firm Sportsbet.com.au has today launched a tactical press ad around the news of September’s election, announced yesterday.

In the ad, speech bubbles emerge from the two main election hopefuls. Liberal Party leader Tony Abbott says, “I’m going to win big on election day”; Prime Minister Julia Gillard counters, “Only if you back me at sportsbet.com.au”.

The ad ran in newspapers including Melbourne’s Herald Sun and Sydney’s The Daily Telegraph.

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Robin Hicks

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4 COMMENTS

gavin 31 Jan 13

Also in the SMH.

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Wayne 31 Jan 13

I guess it all comes down to who’s got bigger balls in the end….

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Dan 31 Jan 13

I wonder what the PM and Opposition leader think about being used to promote gambling? Would/should they have given permission for their images to be used?

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Jimi Bostock 31 Jan 13

Love the agility – more advertisers should take note

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