Sportsbet moves media account from Spark Foundry to Chris Nolan’s Principle Media Group

October 18, 2019 5:27

Sportsbet has handed its media account to Principle Media Group, ending Spark Foundry’s eight year relationship with the bookmaker.

Principle Media Group’s director, Chris Nolan, was Publicis Groupe’s former chief operations officer ANZ and CEO of Starcom. Nolan left Publicis in May last year.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

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3 COMMENTS

Dubteeefff 18 Oct 19

This literally makes no sense.

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Boys club 21 Oct 19

Migliorini and Nolan are clearly old mates wanting to hang out professionally again, otherwise why move it from such a great working relationship.

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TheMediaWiz 31 Oct 19

Such a shame. Spark team did an amazing job for Sportsbet. Tough client. Good luck Nolan.

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Sportsbet moves media account from Spark Foundry to Chris Nolan’s Principle Media Group

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