Sportsbet moves media account from Spark Foundry to Chris Nolan’s Principle Media Group

Sportsbet has handed its media account to Principle Media Group, ending Spark Foundry’s eight year relationship with the bookmaker.

Principle Media Group’s director, Chris Nolan, was Publicis Groupe’s former chief operations officer ANZ and CEO of Starcom. Nolan left Publicis in May last year.

“Working with Sportsbet is a great privilege. They have set the standard in marketing in Australia and we are excited about the opportunity to partner with them as they embark on their next stage of growth,” Nolan said.

The appointment follows Sportsbet’s review of its media account, and is effective from 1 January 2020. The company also took the opportunity to thank Spark Foundry for its partnership.

“I want to sincerely thank Spark Foundry who have been an exceptional partner of Sportsbet’s over the past eight years,” said Sportsbet CMO Mark Migliorini.

“In that time, they have played a critical role in Sportsbet’s sustained period of business growth in an often-challenging environment.

“The team and I are excited about working with PMG and what lies ahead.”


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