SportsTG launches ‘Game Day’ app to commercialise local sport
SportsTG has released an app to connect brands with sports clubs, players, parents and associated parties in a bid to monetise the local level of Australia’s most popular games.
SportsTG, a News Corp company which formed in 2015 following the merger of Fox Sports Pulse and IMG Sports Technology Group, believes grassroots sport is the last “truly uncommercialised area of sport” – something Game Day seeks to change.
Game Day provides functionality for three segments of local sport, according to MCN, the ad representation company for both the app and the SportsTG network – families, who can now co-ordinate their Saturday morning logistics and plan their sports drop offs; players, who can communicate with their team members and prepare for training and game day; and clubs and competition organisers, who can use the app for administration purposes such as fixtures and results.
“These are all three important audience groups in the grassroots audience chain and SportsTG allows you to not only target each group, but a combination of the three, helping advertisers connect with the grassroots sports community end to end,” Martin Medcraf, MCN national sports sales director said.
The current sport app is almost unusable due to the advertising
Having been on the committee of a local team for over 10 years now I can honestly say no one uses this app.
Clubs are forced to use it for registrations but most clubs use another application or social media for everything else. If I was a brand and wanted to connect with grass roots sport then I’d either be using social or Team App which actually delivers what this app is meant to and has a much higher level of engagement.
I’d also be interested to see if any of the revenue will find its way back to the local level given they don’t have a choice but to use SportsTG.