Spotify adds podcast subscriptions in Australia

Spotify is rolling out its subscriptions for podcasts in Australia on iOS or Android, after launching it in the US earlier this year.

The company said the service, which allows creators to mark episodes as “subscriber-only” content, will now become available in 33 new markets worldwide.

Podcast Subscription allows creators to share and publish content exclusive to their subscribers, with creators keeping all revenue, except transactional fees.

In 2023, the platform, however, plans to introduce a 5% fee for access to this feature. There are still no platform fees, and creators keep 100% of their subscription revenue until 2023.

Podcast Subscriptions on Spotify allow a creator to tap into a potential subscriber base spanning 34 countries, including the U.S.

Included in the global rollout are Australia, New Zealand, Hong Kong, Singapore, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom. Next week Canada, Germany, Austria and  France will be supported.

Spotify said creators can also email subscribers (who have opted into communications) to further nurture your community, and choose and choose from 20 pricing options.

“It’s not just exciting that creators can unlock new monetisation opportunities. Listeners around the world can now offer direct support to their favourite creators—and in exchange, get exclusive content or perks, like bonus episodes, early access, ad-free playback, and much more,” Spotify said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.