GroupM adds Initiative’s Scott Laird as chief people officer

Calum Jaspan

November 18, 2021 10:18

WPP’s GroupM has appointed Initiative’s Scott Laird as its new chief people officer, in what is new CEO Aimee Buchanan‘s first senior hire since taking up the role at the start of this month.

Laird will move across from the IPG Mediabrands agency in January 2022 and is set to replace Cindy Grass, who steps down this month after being chief HR and talent officer since 2017. After 14 years at WPP, Grass is stepping away to “pursue new opportunities”.

Former Omnicom Media Group executive Erin Jakubans was announced as Laird’s replacement at Initiative today.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.