Spotify Advertising creates a bubble around listeners in first global campaign

Spotify Advertising has rolled out its first global brand campaign, ‘All Ears on You’, via FCB NY, with activations in Australia as well as New Zealand, the US, Canada, UK, Germany, Mexico and Spain, with more it will be rolled out in by end of year.

Spotify has also released a report with Neuro-Insight which shows Spotify as a more engaging platform over radio and digital audio.

The just over a minute spot sees a woman walking around a busy city listening to Spotify, whereby listening to the music app, she is cocooned in a giant bubble. The spot shows the same thing happening to others, from someone listening to a podcast in his car to lovers making out on the pavement.