A new era for football in Australia as APL rebrands professional leagues under A-Leagues banner

The Australian Professionals Leagues (APL) has revealed a new identity for its professional leagues, with the men’s women’s and youth leagues coming together under a new A-Leagues branding ahead of the upcoming season.

This move looks to position both the previous A-League and W-Leagues as the elite partners at the top of the Australian game, the A-Leagues will use “football’s position as the country’s most inclusive sport to grow the game for everyone”.

This comes at a crucial time of transition for the sport professionally in Australia, with the new season marking a new broadcasting deal with Network Ten and owner ViacomCBS’s streaming platform Paramount+.