Spotify unveils Australia’s top podcasts and launches 2021 Wrapped Experience

Spotify has today launched its 2021 Wrapped campaign and personalised user experience, which taps into a user’s personal data to recap personal musical tastes for the year, and will be rolled out now in its mobile app worldwide.

At the same time, the music streaming platform has unveiled its top podcasts, artists, albums, songs, and playlists from the creators that helped soundtrack the year for more than 381 million users worldwide.

A mix of genres made the most streamed podcasts for Australians, with The Joe Rogan Experience, the comedian’s official podcast, coming out on top, followed by ABC News Briefing, the latest local, national and international news updates from ABC News, and Casefile True Crime.

Hamish & Andy’s podcast via LiSTNR was next, which is a weekly show that is more about their listeners than it is about themselves, followed by The Update from Nova, which is a podcast that brings listeners the latest Australian and world news, from politics to sport and entertainment headlines.

Meanwhile, Taylor Swift was Australia’s most streamed artist of the year, and Glass Animal’s “Heat Waves” took the top spot as the country’s most streamed track. The Kid LAROI has featured heavily in this year’s Wrapped, not only in the global list but also coming out on top as Australia’s most streamed local artist.

Three of his songs were also in Australia’s most streamed tracks by Australian artists, including “Stay (with Justin Bieber)” taking out #1 spot, “Without You” at #2 and “So Done” at #4.

Aussie’s couldn’t get enough of Olivia Rodrigo’s album “Sour”, which topped the country’s most streamed album, followed by Ed Sheeran’s “=” and The Kid Laroi’s “F*ck Love (Savage)” coming in at third.

The most streamed Australian artists are The Kid Laroi, The Wiggles, Hilltop Hoods, AC/DC and Flume.

As previously mentioned, Spotify has also rolled out its Wrapped creator experience for podcasters and artists. With access to their own individualised Wrapped microsite experience, creators can dive into all the ways in which their fans listened this year.

Features include, new data stories to express a user’s year in audio. In addition to the user’s top artists, genres, songs, podcasts and minutes listened, the personalised Wrapped Experience includes several new features, including: 2021: The Movie, Your Audio Aura, Playing Cards and 2021 Wrapped: Blend. Check out Spotify For the Record for all the details on these new features.

It will also feature, even more shareability. Spotify said it knows its fans like to share Wrapped cards on social channels SnapChat, Twitter, Instagram and Facebook, and now, users can share their Wrapped cards directly to TikTok.

In addition, Wrapped Experiences will also offer exclusive experiences for top fans. Spotify is also adding videos from more than 170 artists and creators thanking fans for having them in their Wrapped.

These “thank you” videos will appear if fans have a song by one of the participating artists in their “Your Top Songs 2021” or “Your Artists Revealed” playlists.

Additionally, for the very first time, Spotify be rolling out Spotify Clips for Podcasts and fans will be able to view special thank you messages from some of their favourite podcast hosts by visiting a participating show’s page on Spotify.

Earlier this month, Spotify rolled out its subscriptions for podcasts in Australia on iOS or Android, after launching it in the US earlier this year.

The company said the service, which allows creators to mark episodes as “subscriber-only” content, will now become available in 33 new markets worldwide.


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