Spotlight named as major sponsor of Ten’s Making It Australia

Spotlight have come onboard as a major sponsor of Making It Australia. Coming soon to Ten and Ten Play, Making It Australia brings together the country’s most talented creators to showcase their artistic genius.

The announcement:

Set to premiere on 15 September, at 7:30pm, the show will be hosted by Susie Youssef and Harley Breen. The series is based on the American format, hosted by Parks and Rec stars Amy Poehler and Nick Offerman.

10 ViacomCBS national sales director, Lisa Squillace, said: “Making It Australia and Spotlight are a natural fit. Spotlight have embraced the partnership with Making It Australia with a 360 campaign to complement the broadcast. “We’re excited for viewers to see all the incredible creations made possible with the help of our partner, Spotlight.”

Spotlight has come a long way from the family fabric stall at the Queen Victoria Market, to Australia’s biggest arts and crafts retailer and jumped at the chance to support season 1 of Making It Australia. Spotlights brand message “it’s what you make it” makes this the perfect partnership. This sponsorship is a true partnership, with Spotlight supplying the wide range of arts and crafts products for the Makers to use across the series. The partnership extends beyond broadcast, with Spotlight and the Makers creating crafting projects and video guides to give you all the skills and materials you need to get crafting on your own.

Spotlight, marketing manager, Padma Palani, said: “Spotlight is proud to be the major sponsor of this year’s must-watch series “Making It Australia”, empowering all Australians to create, make and decorate to their heart’s content.

This year’s ‘makers’ (contestants) are sure to inspire us with their array of talents and keen eye for creativity and Spotlight is here to provide the tools and expertise to help bring these dreams to life.”
PHD Content have been working in conjunction with 10’s Partnership Team, Effect, and Spotlight’s PR agency of record Thrive PR+ Communications, to manage all elements of the sponsorship, including TV and Digital sponsorship, in-show integration, content with the Makers, and Spotlight’s in-store promotional assets.

PHD, group business director, Kathryn Weatherlake, commented: “12 months into our partnership with Spotlight it’s been fantastic to work collaboratively to deliver a sponsorship of this scale. Making it aligns so well with Spotlight’s brand proposition ‘It’s what you make it’ and provides the perfect platform to bring this to life.

The integration within the program and across Spotlight’s owned assets in year one is at a level we wouldn’t usually see until several years into a partnership, a credit to the Spotlight, PHD content and Network Ten teams, can’t wait to see everyone’s hard work come to life.

Source: PHD media release


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