SpotXchange appoints Dana Caputo as director of private marketplace services

Online video firm SpotXchange has appointed Dana Caputo as director of private marketplace services.

The announcement:

SYDNEY, Australia – February 27, 2013 – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, today announced it has added Dana Caputo as Director of Private Marketplace Services. In this new role, Caputo will be in charge of helping publishers leverage programmatic selling on their own terms through an invite-only marketplace where they can select their best buyers and maintain 100 per cent control over their inventory.

“We’ve proven the inherent value programmatic buying can deliver for advertisers but recognise that publishers are still reluctant to automate the selling process,” said Mike Shehan, CEO of SpotXchange. “In addition to our private marketplace offering, we also plan to roll out new tools for publishers that will help alleviate any fears they have around programmatic selling. This will give them full transparency and control over when, where and how their video inventory is sold. We’re thrilled to bring Dana on board to help drive this effort and look forward to rolling out these enhancements to our publisher partners in the coming months.”