WA’s ‘Spread’ ad the most effective at reducing alcohol consumption, new study suggests
An advertisement revealing how alcohol absorbs into bloodstreams and can cause cancer is the most effective alcohol education ad internationally, a Cancer Council Victoria suggests.
‘Spread’, created by The Brand Agency in 2010 for the Western Australia Alcohol and Drug Office, shows how drinking too much alcohol could heighten risks of cell mutations and cause cancer.
A big step in the right direction – well done. I believe we need to raise awareness and educate our community as to the many harms excessive acholol consumption presents.
Because as we know, people always do what they say….
My 2c is that this is effective as it treats the viewer as intelligent.