Sprite Showers resurface in Surfers Paradise a fortnight after cancelled Bondi event
The Sprite Showers at Surfers Paradise at the weekend
Giant Sprite Showers popped up on the beach at Surfers Paradise on the Gold Coast over the weekend, a fortnight after the activation was mysteriously pulled hours after being built at Bondi beach.
The activation sees beach showers disguised as giant Sprite dispensers erected at beaches, with bathers having to press on the dispensing button in order to activate them. Similar activations have taken place in Israel and Brazil.
It is part of a new campaign push by the brand from creative agency McCann Sydney featuring a lifeguard breaking up awkward situations using a Sprite.
Coca-Cola, the parent company of Sprite, was tight lipped on the reasons it pulled the Bondi activtion, created by experiential agency Urban, although it came on the same day as NSW Premier Mike Baird announced plans for a cash for container policy in the state, something the company has vigorously opposed.
At the time the company said: “It unfortunately has had to be postponed due to unforeseen circumstances beyond our control. We are currently planning to reschedule the event.”
Come back to me when they are dispensing Champagne.
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