Square celebrates human connection in ‘Service Still Matters’ platform, via Sunday Gravy campaign

Business technology provider Square has rolled out a new brand platform that emphasises the importance of humanity when dealing with customers, via Sunday Gravy.

The company’s ‘Service Still Matters’ platform showcases hospitality business owners offering their customers exceptional service, despite the negative emotions they may be feeling in the moment.

The campaign features two 30-second films, directed by Novemba from Good Oil.

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