‘I made a conscious decision to step into the indie world’: Connecting Plots nabs DDB’s Kate Sheppard as new MD

January 23, 2025 8:56

Independent agency Connecting Plots has welcomed long-term DDB leader Kate Sheppard to the newly-created role of managing director.

After 20 years of executive leadership experience within the DDB network, where she worked with leading brands including McDonald’s, Wrigley, Arnott’s, Virgin Australia, Unilever, PepsiCo, and J&J, Sheppard told Mumbrella she was ready for a change.

“DDB was an incredible network, and it was an amazing place to have many chapters of my career, but I didn’t want that to be my only chapter, I felt like I had another one in me,” she said.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.