Squealing Pig unveils LGBTQIA+ OOH billboard, via Splash and TWE Marketing
Squealing Pig has made an out-of-home (OOH) investment to promote its “custom Lesbian Pride Label and Mardi Gras sponsorship”, via TWE Marketing and Splash.
The announcement:
Squealing Pig is promoting their custom Lesbian Pride Label and Mardi Gras sponsorship through a timely OOH build coinciding with the footy final.
As a long-time supporter of the LGBTQIA+ community and ongoing sponsor of the Sydney Mardi Gras, every summer, Squealing Pig switches out the labels on their 750ml botte of Rosé across the country, with nine limited-edition Pride Labels that feature bespoke cheeky rhymes and stories celebrating each of the Pride communities. And this summer, 1 million ‘Pride bottles’ are set to hit the festive season, expanding across Sauvignon Blanc, Pinot Noir and Prosecco.
The billboard, created by Splash (Treasury Wine Estates In-house Agency) and TWE Marketing is now live ahead of this weekend’s action-packed season decider.
Credit List:
Treasury Wine Estates:
Head of regional marketing, ANZ: Nick Powell
Marketing manager: Shehan Ananthakumar
Brand manager: Rebecca Portelli
Senior PR and partnerships manager: Zoe Tostevin
Splash TWE:
Agency director: Claire Yencken
Creative director: Phil van Bruchem
Creative director: Tom Opie
Design director: Marni Burger
Head of media: Ben Oliver
Senior designer: Matt Ebling
Finished artist: Aaron Wood
Head of business management: Hayley Sparshott
Senior integrated producer: Elyse Paone
Source: TWE Global
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