Sportsbet brings back Ben Johnson in ‘Puntmas’ ad as Spring Carnivals start

Sportsbet has brought back Olympic athlete Ben Johnson to celebrate the ‘Puntmas’ season as the Spring Racing Carnivals launch.

Created by BMF, the ad promotes a new feature, ‘The Fold’, which allows users to cancel their bet during the middle of the race.

Before the end of the ad sports cheat Ben Johnson – who was used in the brands controversial “putting the ‘roid in Android” ad – says “it’s new”.

The voice over says “everyone’s on it hey Ben… it’s gold”.

Sportsbet has also created a short film called ‘The night before Puntmas’ which features three men walking into a stable to find the 1988 Games gold medalist, Johnson, sitting on a hay stack.

Johnson asks the men to take a seat while he tells them the story of ‘Puntmas’, “the festive season for men”.

He proceeds to tell the story in a rhyme while wearing “speed dealers”.

The ad ends with the three men heading to the races as Ben says through a voice over “happy Puntmas to all and to all a good Spring”.


  • Agency: BMF
  • Executive Creative Director: Cam Blackley
  • Head of Art and Design: Lincoln Grice
  • Copywriter: James Sexton and Tom Johnson
  • Designer: Alex Creamer
  • Group Strategy Director: David Warren
  • Managing Director: Stephen McArdle
  • Group Account Director: Danielle Richards
  • Senior Account Director: Will Woods
  • Account Manager: Siena Shuttler and Victoria Venardos
  • Agency Producer: Claire Seffrin
  • Director:  Christopher Hill
  • Director (OLV): Tim Potter
  • Production Company Executive Producer:  Jo de Fina
  • Production Company Producer:  Susie Douglas
  • Production Company: The Otto Empire
  • Post Production: The Editors
  • Editor: Bernard Garry, Jess Mutaschio and Lily David (OLV)
  • Music & Sound Production: Rumble Studios
  • DoP: Germain McMicking
  • CLIENT CREDITS – Sportsbet
  • General Manager, Marketing: Luke Waldren
  • Head of Brand and Advertising: Simon Kennedy
  • Brand Manager: Kathy Schokman
  • Campaign Manager: Jason Thatcher
  • Brand Executive: Felicity Smith
  • Creative Manager: Raman Goraya
  • Video Content Manager: Simon Coughlan

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