ST. ALi coffee launches nationally with campaign via Bounce Creative
Melbourne coffee brand ST. ALi has expanded nationally, with a launch campaign via Sydney-based Bounce Creative.
The announcement:
ST. ALi is bringing its Melbourne coffee expertise to Coles supermarkets across the country.
Ditching the coffee clichés of life-changing experiences, ST. ALi’s new brand platform focuses on one simple promise: life’s unpredictable, but your coffee at home doesn’t have to be.
Following a six-month partnership with Bounce, the brand rolls out its most ambitious campaign yet, blending an aspirational view of the world, with a grounded and relatable love for quality coffee shared by its consumers.
ST. ALi’s CEO, Lachlan Ward says “With a name like ST. ALi, you’d be forgiven for thinking we could perform miracles. And while we’ve likely saved some tired souls over the last 20 years, it takes more than turning water into coffee to answer all your prayers. Launching into Coles nationwide is a good start.”
“Fire drills, late night car park shenanigans and a unicorn… This campaign has it all”. Says Jacob Lumsdaine, Associate Creative Director at Bounce. “A real testament to the bold ambitions of the ST. ALi team and the brand they’ve lovingly shaped over the past two decades.”
Find the campaign live across all channels, and find ST. ALi on the shelf at your nearest Coles.
Source: Bounce Creative
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