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St. George shows ‘tender side’ for new Christmas TVC

November 9, 2020 4:43

St. George Bank has unveiled its 2020 Christmas campaign, featuring a hero TVC that focuses on the importance of connection and generosity this holiday season.

The ‘For The Road’ campaign, developed with Saatchi & Saatchi, tells the story of a young kid named Danny trying to connect with his dad, who is a truck driver.

St George ‘For The Road’ campaign

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

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St George Bank
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