St George’s Little Dragon encourages Australians to ‘Go Paperless’
St George’s Little Dragon has promoted the bank’s new online home loan application tool by encouraging Australians to ‘Go Paperless’.
Created by Saatchi & Saatchi, features the Little Dragon blowing fire on mountains of paperwork first home buyer Liz has to deal with.
The campaign is rolling out across TV, social, digital, online and radio.
Kate Kissane, head of brand and advertising at St George, said in a statement: “The 2018 St.George Home Buying Survey suggests that Aussie home buyers, particularly first home buyers, are still optimistic about owning a home, but the actual application process is forcing them to throw it in the ‘too hard’ basket.
“48% of first home buyers say they’ve put off buying a home because of the complexities of the application process. So we’ve built an entirely new online application platform to combat these frustrations and put the power back in the buyers’ hands, by going paperless.”
Mike Spirkovski, chief creative officer at Saatchi & Saatchi, added: “The home buying process can be really complicated, so it’s great that St.George Bank has developed this tool to help people overcome one of the big obstacles.
“The paperless campaign is a fun extension to the well performing Little Dragon campaign, showing home buyers that there’s a way to avoid all those endless paper forms.”
Credits:
- Client: St.George Bank
- Head of Group Brands, Advertising & Media, Westpac Group: Jenny Melhuish
- Head of Brand & Advertising at St.George Bank: Kate Kissane
- Senior Manager, Advertising at St.George Bank: Shea Whittington
- Brand Manager at St.George Bank: Patricia Wade
- Media Manager at St.George Bank: Mitch Holt
- Creative Agency: Saatchi & Saatchi Sydney
- Chief Creative Officer: Mike Spirkovski
- Copywriter: Anton Posa
- Art Director: Simon O’Neill
- TV Producers: Claire MacDonald & Michael Demosthenous
- Executive Producer: Renata Barbosa
- Integrated Producers: Greer Macpherson & Deborah Munro
- Group Account Director: Suzanne Leddin
- Senior Account Manager: Pippy Wiseman
- Media Agency: MediaLab
- Head of Planning: Greg Kearney
- Production Company: Eight
- Director: Josh Frizzell
- Executive Producer: Lib Kelly
- DOP: Danny Pope
- Post Production: Alt VFX
- Post Production Producer: Adrianna Spanos
- Executive Post Producer: Aborah Buick
- Sound Design and Mix: Rumble Studios
- Photographer: Steve Greenaway
- Executive Producer: Sarah Greenaway
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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