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St. Vincent’s Hospital launches Opera in the Market

St. Vincent’s Hospital is launching a fundraising event in Melbourne called Opera in the Market.

The event, to take place at Queen Victoria Market, is being promoted by ad agency Wilson Everard Advertising, which won the account after a three-way pitch. Media is by PHD.

Opera in the Market brings together traditional opera with contemporary performers such as jazz trumpeter James Morrison. It aims to raise funds for in-home kidney dialysis machines.

The campaign features portraits of the performers by illustrator Bill Wood.

Credits:

  • Creative directors: Jeremy Wynne, Justin Groves
  • Design: David Tesoriero
  • Illustration: Bill Wood
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