Stake releases first campaign inspired by old school cartoons
Online brokerage platform Stake has launched its first campaign via independent creative agency Bear Meets Eagle on Fire.
The black-and-white animated campaign pays homage to turn of the century animation, reminiscent of Mickey Mouse cartoons in the 1930s.
In the 60-second spot, an animated character delivers a spoken word performance, voiced by Baltimore-based Black Chakra. The character speaks of using Stake to break into the financial world, a historically gate-kept industry.
Bear Meets Eagle On Fire founder and chief creative officer Micah Walker said: “The team at Stake came to us with a pretty clear idea of who they were and what they believed in, so we just helped them translate those foundations into an original idea and voice.
“I’m pretty sure a call to arms, inspired by 1930’s animation, wasn’t what they were expecting, but hats off to them for buying all the way in and committing to making it right. Massive thanks as well to our friends at Augenblick Studios and everyone else involved for helping us make something we’re all very proud of.”
Stake co-founder and CEO Matt Liebowitz added: “The Bear team worked hard to understand what Stake really stood for and found a way to turn that spirit into something unique and totally unexpected. I can’t wait to see this out in the world and there’s no better place to plant our flag than at The Olympics.”
Stake CMO Bryan Wilmot commented: “Going to market at scale for the first time, we needed a partner who really shared our ambition. The Bear team is passionate, meticulous and throughout the entire process showed genuine care for our brand. This led to some exceptional work, unlike anything else in market.”
The campaign launched on broadcast TV, during Channel 7’s coverage of The Winter Olympic Games Opening Ceremony, and will also feature across cinema, out-of-home and digital.
Credits:
Client: Stake
Chief Marketing Officer: Bryan Wilmot
Head of Marketing Operations: Simon Starr
Marketing Manager: James Healey
Principle Brand Designer: Thanh Lu
Creative Studio: Bear Meets Eagle On Fire
Animation Studio: Augenblick Studios Inc
Post Production: Blockhead VFX Studios
Sound & Music: Rumble Studios
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