Stan pushes button on consumer ad campaign as site goes live

Streaming service Stan has put its consumer advertising campaign into full gear with a series of spots featuring brand ambassador Rebel Wilson showcasing the content and rapping about the service.

The joint venture between Fairfax Media and Nine Entertainment Co launched yesterday, in response to rivals Seven West Media joining the Presto streaming service owned by Foxtel.

In the first ad Wilson is shown in a variety of lavish settings being told by a director to be more enthusiastic in selling Stan, before arguing they should just show some of the content on the service.

The second spot features Wilson rapping about the new service being accompanied by the director character on the piano.

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