Stan pushes button on consumer ad campaign as site goes live
Streaming service Stan has put its consumer advertising campaign into full gear with a series of spots featuring brand ambassador Rebel Wilson showcasing the content and rapping about the service.
The joint venture between Fairfax Media and Nine Entertainment Co launched yesterday, in response to rivals Seven West Media joining the Presto streaming service owned by Foxtel.
In the first ad Wilson is shown in a variety of lavish settings being told by a director to be more enthusiastic in selling Stan, before arguing they should just show some of the content on the service.
https://www.youtube.com/watch?v=UUNDMcVE0Nw&feature=youtu.be
The second spot features Wilson rapping about the new service being accompanied by the director character on the piano.
https://www.youtube.com/watch?v=xTz3ltTIMIY&feature=youtu.be
For more on video streaming see these related links:
- A first look at Stan
- Stan sends out free advanced passes but users quick to point out glitches
- Stan unveils first Rebel Wilson ads, but no mention of launch date
- Stan signs Amazon Prime shows, announces pricing and kicks off pre-launch campaign
- Stan signs deal with Viacom to round out content library with kids’ shows
- Stan signs deal with CBS Studios as Fetch TV adds BBC First to its service
- Nine and Fairfax’s streaming service Stan signs content deal with BBC Worldwide
- SBS and World Movies to be available on streaming service Stan
- Streaming service Stan to have ‘truly Australian character’, secures exclusive rights to Breaking Bad spin off
