Fairfax Media and Nine Entertainment’s join streaming venture Stan is set to launch on Australia Day after offering some members of the public a preview run on the service earlier this week.
Access to Stan’s content library which consists of TV and movies will set users back $10 a month after completing a 30-day trial. Speculation suggested it would be launched around February 8, when its flagship show Better Call Saul goes to air in the US.
Stan CEO Mike Sneesby said: “We know there’s been some speculation around Stan’s launch date, and while we’ve had to keep it under wraps we’re really proud to be able to announce that Australia’s new streaming service will launch on Australia Day.”
The marketing campaign, fronted by Rebel Wilson, will launch formally in market this weekend to coincide with the launch. Fairfax and Nine are together stumping up $100m to promote the service.
The launch date announcement follows the launch of rival streaming platform Presto, which is a joint venture between Seven and Foxtel, at the end of last week. Netflix is expected to launch at the end of March.
In an effort to promote other content on the service, Nine will present a special screening of the first two episodes of Transparent on the channel on January 27 at 10pm, with the entire season available to stream on Stan.
Stan has content deals with CBS Studios, BBC Worldwide a deal with MGM which saw the platform secure the streaming rights to Fargo, a deal with SBS which sees its World Movies content available on the platform and a deal with Viacom.
All titles in the content library will be available to watch instantly in up to full HD on multiple platforms including television, tablets, computers and mobile phones.