Starcom names Columbus’ Mark Duffy as national head of digital

Publicis’ Starcom has added Mark Duffy to its national leadership team, effective immediately, as national head of digital.

Duffy joins from Dentsu Aegis Network’s Columbus, where he held various roles over the course of five and a half years. Most recently, he was national head of products and partnerships.

Duffy joins from Dentsu’s Columbus

“As the Human Experience Company, our focus is on understanding how data and technology are influencing consumer behaviour, and what this means for brands,” CEO Nick Keenan, the former Red Rooster leader who was appointed to the role less than two weeks ago, said.

“The addition of Mark as national head of digital will strengthen our thought leadership in this area, as we apply tomorrow’s human experience thinking to client business needs today.”

Duffy added: “In accepting the role at Starcom, I was drawn to the team’s passion for people and commitment to driving business outcomes for clients. Starcom’s values strongly aligns with my own passion and career ambitions, and I look forward to working with the team to drive our clients’ digital maturity and integration, to deliver real business impact.”

Last week, Toby Barbour resigned as CEO of Publicis Media, a role which involved overseeing Starcom, Zenith and Spark Foundry. His role will not be replaced.


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