Four Pillars hires its first director of marketing Jemma Blanch

Australian distillery Four Pillars has hired its first director of marketing, events and activation, Jemma Blanch.

Blanch will be responsible for Four Pillars’ marketing mix in both Australia and its 25 international markets. She will be reporting into co-founders Stuart Gregor and Matt Jones.

Jemma Blanch is the first director of marketing for Four Pillars

Gregor and Blanch have previously worked together. Gregor is the founder and creative chairman of Liquid Ideas. He stepped back from the business in 2017 and Narelle Craig became CEO.

Blanch joined Liquid Ideas in 2011 as a senior account executive, and moved up the ranks to senior account director, before leaving as client and culture director.

A statement from Four Pillars said: “We are thrilled to have Jemma join the team, she is one of the most impressive talents we have seen come through the ranks of Liquid Ideas, she is a passionate believer in advocacy and creative marketing and a true lover of Four Pillars – she is the only person in history to have their wedding at the distillery.”


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