Starcom UK MD Matt James moves into Mi9 Media MD role

Matt James_MD of Mi9 MediaMatt James has been confirmed as the new MD of Microsoft and Nine Entertainment Co’s new corporate and trade brand Mi9.

James will join Mi9 in June, heading up the Mi9 Advertising and Microsoft Media Network teams, which includes Mi9 Advertising, Microsoft Media Network and Advertising Exchange, along with the insights department and new creative production house Mi9 Studio.

The launch of the Mi9 brand was announced in November at NineMSN’s annual Digital Marketing Summit and is intended to offer advertisers a more targeted way of reaching audiences.

James has been MD at Starcom UK since 2009 and was previously MD at OMD London. He started his career in marketing as a TV buyer at Ogilvy & Mather.

Mi9 is split into four divisions: Audience, Advertising, Data and Ventures. Alex Parsons, MD of NineMSN, will lead the Audience division and Richard McLaren heads up Mi9 Data under NineMSN group CEO Mark Britt.


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