Stark Matthews lands Elizabeth Arden’s PR account
Beauty brand Elizabeth Arden has appointed Sydney-based Stark Matthews as its PR agency of record, handling media and influencer relations.
Stark Matthews will also look after the latter’s fragrance portfolio covering Juicy Couture, All Saints, The Elizabeth Taylor Fragrance Collection, Christina Aguilera Fragrances, Britney Spears Fragrances, Ed Hardy and Giorgio Beverly Hills.
Stark Matthews co-founders Tahira Matthews and Anna Stark
Elizabeth Arden’s newly appointed general manager, Sophie Cooper, said: “As pioneers, it is our mission to keep Elizabeth Arden’s legacy alive by empowering Australians, as we believe it’s every woman’s birthright to feel beautiful.
“Elizabeth Arden has followed in its founder’s footsteps to create products that amplify the wearer, giving them confidence, which is why we are excited to have the Stark Matthews team on board.
“With such an assortment of products across the skincare, bodycare, cosmetics and fragrance categories, we’re excited for the opportunity to reinvigorate cult classics amongst a new generation.”
Stark Matthews co-founder and director, Tahira Matthews said: “As an agency who have beauty at the core of our business, we have forever been inspired by the Elizabeth Arden brand and its longstanding innovation spanning over 100 years in the industry.
“We cannot wait to continue to bring to life the Elizabeth Arden legacy and spread the word about the brand’s high-quality offering.”
Elizabeth Arden ANZ is a part of Revlon, alongside other subsidiaries including Revlon, Almay, American Crew, CND and Juicy Couture.
Stark Matthews will begin working with both companies this month.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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