Start-up bosses to debate how to run an ad agency at Mumbrella360

Agency bosses including Sean Cummins and Mark Green of The Monkeys are to discuss how best to launch and run an advertising agency at a panel session at the Mumbrella360 conference in June.


Sean Cummins

The session, titled ‘All you ever wanted to know about running your own agency, but were afraid to ask’, will see The Monkeys co-founder Green and Cummins, CEO of CumminsRoss, join a panel including John McKie, MD of 303Lowe, which was born out of the merger of 303 and Lowe last October.

Mark Green

The session is curated by ad agency McCann Sydney and moderated by MD Ashley Farr.

The speakers will discuss all aspects of launching – and selling – an advertising agency.

They will also answer questions such as ‘What does it take to launch an agency?’, ‘Would you launch an agency  again?’ and ‘Is the end goal always a sale?’. They will also ponder what will the next generation of entrepreneurial agencies will look like.

Mumbrella360 takes place at Sydney’s Hilton Hotel on June 6 and 7. it will feature more than 60 sessions, more than 100 speakers and more than 800 participants. Early bird tickets are available on the Mumbrella360 website until the end of this week.


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