State of Origin helps Nine to weekly TV ratings win

The first match of 2018’s State of Origin series has helped Nine to a weekly ratings win, with the main channel securing a 20.9% share.

Seven was in second place with 17.9% across the five metro markets, however took out wins in Adelaide (19.4% compared to Nine’s 14.7%) and Perth (20.2% compared to 12.5%).

Nine also won the key advertising demographics of 16 to 39s, 18 to 49s and 25 to 54s.

Once the multi-channel offerings of the wider networks were added into the mix, Nine remained on top with a 29.5% network share for the week, compared to Seven’s 28.2%, Ten’s 18.2%, ABC’s 17.4% and SBS’ 6.6%.

The networks’ progressive weekly shares, excluding the Commonwealth Games, show ABC Network has now edged in front of Ten for the year.

Seven Network leads on 32.1%, after taking out all but two ratings weeks on a network level. Nine Network, which took out the remaining weeks, is on 27.6%.

The ABC is narrowly in third position on 16.8%, while Ten Network is on 16.5% and SBS has 7.0%.

The most-watched show for the week across the metro markets, according to OzTAM’s overnight preliminary metro ratings, was, unsurprisingly, the State of Origin match. It had 2.321m on average tuning in – originally reported on Thursday morning by OzTAM as 2.353m – with 970,000 coming from Sydney and 760,000 from Brisbane.

Seven News on Sunday was in second place overall, but was actually in first place in the non-Origin-playing cities: Melbourne, Adelaide and Perth.

The most-watched entertainment show for the week was Sunday night’s House Rules on Seven, which had an average metro audience of 882,000.

Ten’s most-watched program for the week was Tuesday’s Masterchef with 852,000, while the ABC’s best-rating show was Mystery Road with 786,000.

The key advertising demographics were also taken out by the State of Origin match.

The tables and graphs below are provided by Nine and sourced from OzTAM data. They only include information on the commercial free-to-air networks – Nine, Ten and Seven – and exclude the ABC and SBS.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.