Vodafone media pitch is suspended

Days after promising that it was “business as usual”, Vodafone has suspended its media pitch in the light of its planned merger with 3.  

This afternoon the company confirmed it had taken the decision to call a halt to the process, which was at its final stages.

The three finalists agencies – incumbent Ikon, PHD, and Universal McCann made their final presentations to the company several weeks ago.

But the process, which was one of a series of reviews around the globe, has become increasingly chaotic in recent weeks. First marketing director Craig Herbison departed. Then the merger was announced.

At the time, when Mumbrella speculated that the move could allow Mitchell Communication Group into the hunt – it already buys media for 3 despite its majority-owned sister agency MPG handling Optus – Vodafone insisted that it was “business as usual” and that the process would be concluded well before any merger took place.

But this afternoon a spokesman said: “Vodafone Australia has postponed the pitch for its national media account. Vodafone today informed the three short-listed agencies – Ikon Communications, PHD and Universal McCann – that the pitch would be delayed. Vodafone evaluated the leading media agencies in the Australian market during pre-qualification for the tender. Vodafone today commended each of the three short-listed agencies, saying that it has been extremely impressed by the capabilities and expertise demonstrated by Ikon Communications, PHD and Universal McCann. In the interim, Vodafone intends to extend its existing arrangements with Ikon Communications.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.