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Status Quo are back for Coles in new ‘Down, Down’ spot

Status Quo are back in the latest Coles retail spot spruiking garlic bread, with the 70s rock band sporting big red hand guitars with the supermarket adding its ‘every day’ focus to the ‘down, down’ focus.

In August last year it appeared Coles was moving away from the Status Quo musical ads with Coles using the ‘Down, Down’ tagline to focus on products without the tune.

Coles followed up the campaign with it’s ‘Everyday’ campaign in November which appeared to be a response to Woolworths’ ‘Cheap, Cheap’ tagline with the campaign  focusing on everyday lower prices as opposed to short-term promotions.

Credits:

  • Creative: Big Red
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