Staud Studios to merge with MediaMonks

German production company Staud Studios will merge with S4 Capital’s MediaMonks.

The announcement:

S4 Capital plc (SFOR.L), the tech-led, new age/new era digital advertising and marketing services company, announces that Staud Studios, a high-end creative production studio specialising in the Automotive industry, is merging with MediaMonks, S4Capital’s Content practice. The merger formalises MediaMonks’ presence in Germany, Europe’s second largest Advertising market.

Staud Studios was founded in 1983 by celebrated car photographer René Staud and is now run by his sons Pascal and Patrick Staud. Over the past 35 years Staud has worked for almost every automotive brand in the world and evolved into a full-service marketing solution specialised in connected experiences along the customer journey. The 75 automotive specialists based in Stuttgart serve international mobility brands with a deep industry knowledge and unique capabilities in digital production and technology, like Unreal-based visualization solutions.

S4 Capital Executive Chairman Sir Martin Sorrell said, “We are delighted to welcome Pascal and his colleagues to MediaMonks and S4Capital. We look forward to developing a strong Content, Data & Digital Media practice in Germany, leveraging STAUD’s Automotive expertise on a global basis and broadening our base in Western Europe.”

“Staud Studios will play a key part in building up the Marcom ENGINE solution for BMW & MINI. Their Automotive expertise is second to none – going forward Pascal and his team in Stuttgart will become the global centre of expertise for mobility at MediaMonks.” said Victor Knaap, CEO MediaMonks, and S4 Capital Executive Director.

Pascal Staud, CEO of Staud Studios added “We see a huge demand for change in the automotive industry with a specific need for direct to consumer models, personalized interactions and scalable digital and 3D experiences. As MediaMonks’ Global Mobility Hub we add relevant capabilities to our existing services, to help our clients on their path of transformation.”

“The possibility to plug in our production pipeline into MediaMonks makes our services truly global and scalable, which is essential to serve our clients on their futures needs” adds Patrick Staud, who is Staud’s Chief Creative Technologist.

Source: S4 Capital media release


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