Stayz has created a house made of 6,000 hot cross buns outside Customs House in Sydney’s Circular Quay with the aim of highlighting how the accomodation site offers consumers “whole houses guaranteed to give a unique experience”.
Stayz Australia traveller marketing manager Amee Evans said: “As Australia’s largest holiday home rental website, with over 45,000 houses in over 1,700 locations nationwide, we loved the idea of creating a whole house made out of hot cross buns.
“The activation allows us to showcase that, unlike many other forms of accommodation options, we offer consumers whole houses guaranteed to give a unique experience.
“We’re committed to further growing our established and much-loved domestic brand to ensure that we continue to inspire domestic travel and communicate Stayz’s point of difference – offering consumers whole holiday homes rather than just rented rooms.”
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The #StayzBunz campaign is the first activation to market with more activity planned throughout the year, and the campaign was created by Adhesive PR.
Credits:
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Traveller Marketing team Stayz
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Adhesive PR – Strategy, creative, implementation
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Brightworks – Content