Steel Blue appoints Wunderman Thompson Perth for strategy and creative

Australian safety boots manufacturer Steel Blue has appointed WPP’s Wunderman Thompson Perth to manage its national and international strategy and creative.

As part of the appointment, Wunderman Thompson will lead an integrated campaign for Steel Blue, set to launch in 2022.

Steel Blue’s CEO Garry Johnson

Commenting on the appointment, Steel Blue CEO Garry Johnson, said: “We felt Wunderman Thompson’s fresh approach, global network, and strong capabilities made the agency the right fit for us as we look to further grow our legendary brand.”

Wunderman Thompson Perth’s managing director Gavin Bain commented: “To be working with a WA-based icon like Steel Blue is super exciting. I’m looking forward to leveraging the creative, experience and technology expertise of the team here in Perth and globally so that we can inspire further growth for Steel Blue.”

Wunderman Thompson Perth’s creative duo Matt Wilson and Luke Wilson recently won round two of the 2022 Siren Awards.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.