Steggles appoints Access PR ahead of new campaign launch
Steggles, the chicken brand, has appointed Access PR ahead of the launch of a major new marketing campaign.
The agency will handle consumer, trade and corporate PR activity. There was no previous incumbent on the account.
The launch of a new marketing campaign is being driven by Baiada Group which acquired Steggles in July last year.
Steggles recently signed a major sponsorship deal with rugby league team the Sydney Roosters.
It sells fresh and frozen chicken products and competes against brands including Inghams.
Meanwhile, Access PR was awarded the PR account for the Australian Youth Orchestra in December. Its other clients include Pizza Hut and it recently worked on the PR for the Australian Comedy Festival’s World’s Funniest Island event held on Cockatoo Island.
Access PR also does corporate PR for clients including Freeview, The Newspaper Works and Bell Direct.
The agency’s managing partners are Andrea Kerekes and Rochelle Burbury.
Andrea Kerekes and Rochelle Burbury
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