Steggles appoints Access PR ahead of new campaign launch

Tim Burrowes

February 26, 2010 10:44

Steggles, the chicken brand, has appointed Access PR ahead of the launch of a major new marketing campaign.

The agency will handle consumer, trade and corporate PR activity. There was no previous incumbent on the account.

The launch of a new marketing campaign is being driven by Baiada Group which acquired Steggles in July last year.

Steggles recently signed a major sponsorship deal with rugby league team the Sydney Roosters.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.