Stella Artois captures scenes of the Australian Open in artworks for OOH and social media

January 31, 2020 10:28

Stella Artois has created a new artwork for every day of the Australian Open in its on-site gallery.

The artworks are inspired by photos taken and shared by tennis fans, capturing the ‘good life’ of being at the tennis. After each work is completed it’s hung in the gallery and reformatted for social media and OOH advertising to appear the next day.

The works are reformatted to become social media and OOH ads

Limited numbers of the prints are also available for tennis fans to purchase. The original prints will be auctioned off at the end of the tournament for bushfire relief.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Beci Orpin Cari Vander Yacht Evan Roberts Frank Curcio Marylou Faure Stella Artois Timothy Hunt Verity Jackson

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Stella Artois captures scenes of the Australian Open in artworks for OOH and social media

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