Stephen Leeds appointed The New Daily’s commercial director

Online news site The New Daily has appointed Stephen Leeds as its new commercial director.

Leeds: "I have been given a great opportunity to join a passionate team who deliver a great news product every day".

Leeds: “I have been given a great opportunity”

Leeds spent nearly three years at the Australian Radio Network as Melbourne sales director before departing in September.

He previously spent more than 12 years with Network Ten, eventually becoming GM of its Brisbane operation.

Earlier in his career, Leeds worked in communications agencies including as media group head of what is now George Patterson Y&R.

Although it takes advertising, The New Daily is also bankrolled by superannuation funds. It is produced on their behalf by a subsidiary of Solstice Media which also publishes Adelaide news site InDaily.

In November it was reported that three years in, the title had made a small profit and was now in the ownership of umbrella group Industry Super Holdings.

Prior to the appointment of Leeds, the site’s advertising was handled by sales house Inception, which went out of business in June

Publisher Paul Hamra said in a statement: “Stephen has the depth and breath of experience to help position the company alongside Australia’s top news websites in the market and drive our innovative revenue strategy.”

Leeds said: “Our unique audience and multi-media delivery strategy provides a valuable platform for advertisers and look forward to growing the team and the business as we deliver innovative digital solutions,” he said.

After launching in November 2013, The New Daily now has around 40 employees and claims 1.7 million users.


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