Sterling Publishing adopts parent company name in rebrand

Sterling Publishing has taken on the name of parent group Momentum Medium in a rebrand in an effort to reflect the business’s evolution in the publishing space.

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Momentum was established in 2005 as a communications and media relations business servicing the mortgage and finance industry which then created Sterling Publishing as a base from which to launch media assets, starting with The Adviser.

Alex Whitlock, director of Momentum, said: “Since the launch of Sterling, the tools and channels available to communicate and engage have changed tremendously.

“During this period, we’ve seen the birth and expansion of social media, YouTube, native content, podcasting and blogging, all of which are elements Sterling has actively embraced across its brands in conjunction with an ongoing focus on traditional media channels.

“The shift to Momentum reflects this evolution and the leadership position Sterling’s brands have traditionally held in their respective markets,” he said.

Momentum now publishes 17 mastheads including The Adviser, Lawyers Weekly, Investor Daily and Accountants Daily.


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