Steve Allen joins Pearman Media
Leading media analyst Steve Allen, has joined Pearman as director of strategy and research. He was previously the managing director or Fusion Strategy and Essence Media.
Dominic Pearman, managing director of Pearma said of Allen: “There is no one else in Australia with Steve’s ability and experience who could fulfill this role – we are excited to have him on board.”
Allen’s experience and extensive industry knowledge means Pearman’s clients will benefit from his media strategy development.
“Steve’s target audience and media channel analysis are second to none. If the advertising industry had a list of national treasures, I suspect Steve would be very high up the list,” added Pearman.
Allen is one of Australia’s most renowned media analysts having commentated on, and seen the enormous changes across, all media channels. He has also been the keynote speaker at major advertising forums and conferences over the years, as well as judge for many industry awards including the Cannes Media Lions.
His strategy for introducing Toyota’s ‘Oh What A Feeling’ campaign to Australia is considered one of his career highlights.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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