Steve Anastasiadis returns to Saatchi & Saatchi as 4WD Border Patrol spoof is unveiled
Saatchi & Saatchi will this weekend unveil one of the most tongue-in-cheek pieces of work in recent years for client Toyota, with a spoof on Border Patrol.
And Mumbrella can reveal that former GM Steve Anastasiadis has returned to the agency as executive director after stints in Europe and as CEO of Saatchi & Saatchi’s Dubai regional hub.
The Australian returned to Sydney in April and took some time out before returning to the industry.
WOW!! Awesome ad!!!
WOW!! Awesome name!!!
Love it. Brilliant.
Great ad! Love it.
Very good. Smart and funny is a great combination.
Chuckle, chuckle (if chuckling is not ‘soft’).
Excellent ad – very funny indeed.
Outstanding! humorous, entertaining, keeps you engaged,.
By the way, for the cynical among us, a string of comments like this can lead to thoughts of agencies talking things up. For what it’s worth, they’re coming from varied (and regular) IP addresses, and the sentiment on Twitter is very positive too.
I think this ad is a hit.
Cheers,
Tim – Mumbrella
Yip, I think Toyota has my vote on this. They do good cars too!
This is a pisser well done to all involved. This is advertising. A strong message well told, humourous and well crafted and there is actually an ised behind it.
I disagree totally. A really cheap looking ad for Toyota.
Nice idea but the jokes are obvious and poorly executed.
Also , the grade is so desaturated that it doesn’t looks like Australia, more like Africa??
Ah, Dan. I first got this ad sent to me on youtube. And I noticed you left the same message there as well. You are obviously have a lot of time on your hands.
It’s suppose to look like a documentary so the grade and look works perfectly.
The jokes are hilarious.
I think the ad is great.
Back to writing brochures Dan.
Paul
Hi Paul, no problems admitting I left the same message on Youtube – doesn’t change how I feel about the ad.
Just my opinion.
Great ad – well done to that team!
great ad, the best work on toyota since the old hilux work…feels quite close to the humour coming out of D5 on VB…but it’s culturally interesting and relevant…well done