The Stig counts down to the return of Top Gear in global campaign

Top Gear is back for its 21st season and to promote the new season Sydney-based creative studio ZSPACE teamed up with The Stig to count down to the launch for a global campaign running across BBC Worldwide’s pay TV channels.

The campaign features The Stig as he attempts to pass the time during the off season away from the track and the BBC show.

Director and ZSPAC CD Gavain Browne said in a statement: ““I was a bit apprehensive about how The Stig would behave on set. But contrary to rumour and innuendo he was the ultimate professional and a pleasure to work with. He really is at a loss off the track and I think this comes through in the campaign.”

The campaign runs across TV, print and online.

BBC’s creative director Andy Fernandez said in a statement: “Designed for release across BBC Worldwide’s pay TV channels globally, including BBC Knowledge, BBC Entertainment and BBC HD, ZSPACE produced a clean, crisp, creative campaign message and treatment that works ingeniously across a diverse range of countries – from Poland to Australia, from South Africa to Hong Kong and from Indonesia to Brazil.

With deliverables covering a 360 degree promotion, from on-air, to print and online, ZSPACE has produced a clever campaign, delivering creative to the highest production standards, wrapped and bow-tied with a classic twist of Top Gear wit. BBC Worldwide is proud to air this fantastically crafted global campaign.”


  • BBC Worldwide Singapore
  • Vice President Marketing Asia: Judith Davidson
  • Creative Director: Andy Fernandez
  • Production Manager: Leo Ganzon
  • Producer: Renato Fogliani


  • Written by: Gavain Browne & Sam Hall
  • Executive Producer: Sam Hall
  • Director: Gavain Browne
  • Editor: James Sherwood
  • 3D Artists: Mike Thomson, Jorden Martin, Jonathan Ravagnani
  • 2D Artists: Philip Lange, Fiona Lu
  • DOP: Tony Luu

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