Stockland makes the night before Christmas stress-free via Host/Havas
Stockland has launched its annual Christmas campaign in partnership with Host/Havas, designed to help alleviate some of the pressures of the Christmas season.
Host/Havas has worked with Stockland since 2019, launching the partnership with a Christmas campaign that introduced Australian reindeer, Dunder. Previously, the group’s creative had been handled by CX Lavender.
The latest Christmas campaign depicts the good night’s rest households can look forward to on Christmas eve, with the retail centre group ensuring its customers can enjoy the gift-giving season.
The work is spearheaded by a 60 second spot that puts a spin on Clement Clarke Moore’s famous poem, ‘Twas The Night Before Christmas’. The spot deviates from poem, describing the Christmas stressed STockland is heping its customers to avoid, from down-to-the-wire gift-wrapping to last minute baking.
The campaign will also feature a number of executions through festive signage and siplay throughout Stockland centres.
Stockland general manager customer and group marketing, Ben Allen, said: “Christmas is a time for people to come together, unwind and create joyful memories with their loved ones, though we understand it can often be one of the busiest times of the year for many families.
“Our campaign this year is focused on making Christmas just that little less stressful. We have underpinned our campaign with the curation of great in-centre customer experiences to help our customers save time and make gift-giving easy this Christmas.
“This enables our customers to get into the true spirit of the holiday; whether it’s shopping for gifts or entertaining at home, our customers will feel supported knowing they have Stockland in their corner this Christmas.
“We are again partnered with the team at Host/Havas to deliver another truly integrated campaign this year.”
Host/Havas senior creatives, Adam Smith and Shaun Thomson, said: “For a holiday, Christmas sure is a lot of hard work. So the last thing Aussies needed was another ad that talked about putting more on their plates. Instead, we focused on all the stress Stockland can remove. And in doing so, we offered the best present of all…a solid eight hours the night before.”
The campaign runs from 10 November across owned channels, paid social media, in-store activations, and out-of-home media. Stockland has also curated a Spotify playlist titled ‘Make Christmas A Holiday’ as part of the campaign.
Credits
Creative: Host/Havas
Production Company: Mint Films
Director: Andrew Seaton
Audio: Massive Music
Media: Essence
Client: Stockland
General Manager, Customer and Group Marketing: Ben Allen
General Manager, Commercial Property Marketing: Brooke Lee
National Manager, Brand, Marketing Communications and Web: Georgia Thomas National Campaign Manager, Retail: Ametis Croft
Regional Marketing Managers, Retail: Louise Moore and Catherine Kruger
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