Dentsu Aegis Network has launched its entertainment content business, The Story Lab, in Western Australia.
Dixie Marshall will head up the new venture in Western Australia as head of creative and partnerships.
Marshall said it is a fantastic opportunity to do what she loves
Marshall has previously worked as a broadcast journalist, director of strategic communications and media for the WA state government and senior newsreader and journalist for Nine Perth.
She is set to take charge of Perth’s The Story Lab from April 27 and report to The Story Lab’s Australia MD Adriana Colaneri who was appointed in February.
Colaneri, said in a statement: “We are excited to welcome someone of Dixie’s calibre and experience to lead our Perth team. Dixie is a highly accomplished individual with outstanding credentials to help us deliver unique content solutions to our clients and drive future growth for The Story Lab as we venture into new frontiers.”
Marshall said: “This is a fantastic opportunity to do what I love – tell splendid stories, across a range of modern platforms, to really engage audiences. I hope we can create beautiful and original content which perhaps will solve a problem, or sell a product, inspire, excite, entertain, even make your heart sing.”