Storytelling is a generational thing, says Disney producer

Each generation tells stories “slightly differently”, according to Roy Conli, the producer of the upcoming Disney version of the Rapunzel fairy tale, Tangled.

“If you look at Snow White and the Seven Dwarfs, it’s speaking to a 1930s crowd; The Little Mermaid to a 1990s audience and Tangled is talking to this generation,” Conli told Encore.

So what does an animated film need to talk to its audience in 2010?

“Visually, you must tell the story with the amount of action that audiences are looking for and expecting. In terms of characters, you must develop relationships that are familiar and represent what’s happening in today’s world.