From left: O'Rourke, Daunt and Bloore
Three former BWM staff have launched new agency Bloke.
Creative partners Tim Bloore and Mike O’Rourke will work with managing partner Matt Daunt.
Bloke’s foundation client is SuperIQ which deals in self managed super funds.
The agency is positioning itself around the line “deceptively simple ideas”.
O’Rourke said: “The name ‘Bloke’ reflects our philosophy that we’re straight-talking, uncomplicated and we get to a simple solution. We’re the mate who tells you what you need to hear.”
The trio are not far from their old BWM office on the second level of 44 Mountain Street in Ultimo. Bloke is on level one.