Straight Up PR rebrands as part of full-service push

Straight Up PR has rebranded to better reflect the work it is doing with its health and wellness clients.

The refresh is also part of a push for the business to position itself as a full-service PR agency.

The rebranded logo for Straight Up PR

Founder and managing director Hannah O’Donnell said in a statement: “When our consumer related brands combine a number of communication principles, this is when they truly make the greatest impact in their industries and successfully standout.”

Straight Up PR is also furthering its efforts in digital storytelling to create new work for clients.

“At Straight Up PR we don’t conform to only traditional PR modalities, we deliver impactful integrative communication campaigns via new media avenues such as, influencer collaborations, social media management, content creation, digital strategies and brand partnerships, paired with traditional approaches; media relations, press office, creative mailers and events,” O’Donnell said.

“Our culture exudes authenticity, and prioritises the fostering of relationships and building of communities – the essence of what PR is all about. We pride ourselves on connecting our clients to their audience through our united new-PR campaigns.”


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