Strategic communications agency MRC celebrates its 6th anniversary
Strategic communications agency MRC has celebrated its sixth anniversary.
In July, MRC added Jägermeister to its food and beverage portfolio.
The announcement:
Strategic communications agency MRC is thrilled to announce a roster of new client wins to celebrate its sixth anniversary, with immediate effect.
MRC announces Australian market representation of American-owned Brown-Forman brands Herradura Tequila and Jägermeister, former R.M. Williams creative director, Jeremy Hershan’s new independent luxury brand Haulier, and celebrity chef, Sean Connolly’s new French-inspired restaurant Whalebridge at Sydney Cove.
“As Australia recovers from Covid-19 related setbacks supporting small to medium sized businesses will be key. MRC continues to hone its service offering, engaging the countries top creatives and media, to provide an unrivalled service to our client partners,” says MRC founding director, Cameron Carter.
Despite the global pandemic the financial year ending June 2021 has been a period of substantial growth for the dynamic lifestyle stable. MRC delivered a strong consumer-facing Veuve Clicquot Beach House campaign for Moët Hennessy Australia; achieved record earned media results for the launch of luxury farm stay Barranca, Kangaroo Valley; was appointed the Asia-Pacific lead agency for Business of Fashion 500 listers, Jordan & Zac Stenmark’s new Dreamers company; and produced the internationally acclaimed Commas Spring Summer 2022 runway presentation on Tamarama Beach during Afterpay Australian Fashion Week in June.
“A great example of marketing innovation was with our long-standing client partner Commas and their Australian Fashion Week presentation. We partnered with global fashion week custodian IMG to produce an iconic shoreline event on Tamarama Beach and the campaign received an audience of 762 million — and counting,” explains Carter.
The Sydney-based consultancy specialises in brand architecture, public relations strategies, media consultations and event production, and is widely recognised for the launch of global fashion e-commerce giant Stylerunner; the incubation and growth strategy of Australian leisurewear brand Venroy; and the market launch of Hayden Cox’s PayWear category for Westpac.
“We have had to adjust just like everybody else, but the fundamentals of what we offer our clients remains the same and that’s what we continue to invest in. We are excited and well-positioned as we enter the new financial year and celebrate MRC’s sixth birthday.” finished Carter.
MRC remains the agency of record for multi-brand fashion importer Proper Goods, which includes Ahlem, Carven, Garrett Leight California Optical, Moscot, Mykita and Paul & Joe, and boutique New South Wales hospitality group The Sydney Collective whose venues include The Imperial Erskineville, Republic Dining, The Farm and Watson’s Bay Boutique Hotel.
Source: MCR media release
