Strategist Jye Smith replaces digital head Matthew Gain at Weber Shandwick

Jye Smith MumbrellaPR agency Weber Shandwick has replaced departing head of digital Matthew Gain with the slightly more junior role of digital strategist.  

As Mumbrella reported in March, Gain is leaving to become head of digital at Edelman, which is rebuilding its top team, with new boss Michelle Hutton due to join from Hill & Knowlton next month.

Gain will be replaced by Jye Smith, who began his career in the industry in 2006 as an event manager at AIMIA (the Australian Interactive Media Industry Association) before a stint as a marketing executive at CBS Interactive and head of social media at digital agency Switched On Media. He also writes the A Digital Perspective blog and is @JyeSmith on Twitter.

He will report in to MD Emma Jane Granleese. She said: ““Jye represents the next wave of digital communications expert, one who fuses an experienced commercial understanding of the space with a long personal history of experience with the medium. We are excited about the expertise that he brings to the firm and to our clients.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.