AJF Partnership Sydney to handle creative for launch of StreamCo product

AJF Partnership logoAJF Partnership Sydney has been appointed to handle the creative account for Nine’s streaming service StreamCo following a competitive pitch, Mumbrella can reveal.

The agency, which will help to deliver the upcoming launch and ongoing needs for the subscription video on demand business, beat out rivals including Droga5 and Publicis Mojo, Mumbrella understands.

Digby Richards, managing director AJF Partnership, said: “We’re delighted to be working with StreamCo and helping to create a modern media brand that every Australian can enjoy.”

The launch of the service was announced at the end of last year, with Nine Entertainment announcing last month that Fairfax Media had come on board as a joint partner.

However, the service will not be known as StreamCo, with CEO Mike Sneesby telling Business Insider they have a “really exciting four letter brand” which has already been trademarked and designed for the launch.

On the appointment Sneesby said: “We are thrilled to be working with Digby and the team at AJF Partnership to help us launch an exciting new entertainment service that will provide Australians access to world class TV shows and movies at a low monthly cost.”

The appointment follows  AJF Partnership being named Effective Agency of the Year at the Effies and the agency picking up the Target creative account. The agency also recently picked up four global brands, including Nivea, Lindt Chocolates and Wattyl Paints, and five new staff members following the closure of the FCB Sydney office with the clients and staff transferred to AJF.

AJF Partnership’s clients include Officeworks, Campari Group, iSelect, Ergon Energy, RAMS Financial Services, University of Melbourne, Lion, GM Holden and the Australian Grand Prix Corporation.

The service will compete with existing offering Quickflix and Presto while rumours continue to persist that US giant Netflix will launch in the market early next year, with hundreds of thousands of Australians already thought to be accessing the service. The company lodged a copyright claim for its name in Australia at the start of the year.

Earlier this week Quickflix CEO Stephen Langsford wrote an open letter to his Netflix counterpart Reed Hastings challenging the company to “come through the front door” to the Australian market and cut off access for an estimated 200,000 local subscribers.

Miranda Ward 


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