Streaming customers now two-thirds of Foxtel’s user base: ‘The intent is to reduce churn’
News Corp’s third quarter FY24 financials show that over two-thirds of Foxtel Group’s user base is now made up of streaming customers, as sports fans jump onto Kayo, and residential broadcast subscribers continue to flee.
Foxtel’s total paid subscribers sit at 4.591 million (4.537 million paid), a 1% drop from the same quarter in FY23.
BINGE subscribers dropped to 1.477 million (1.453 paid), as did residential broadcast subscribers, with broadcast subscriber churn increasing to 13.3% (from 12.3% in the prior year), which Foxtel credits to a recent price hike. Broadcast ARPU for the quarter increased 2% year-over-year to A$85 – also due to the price increase.